![]() These people either don’t know they have a problem to solve or know they have a problem but haven’t found a solution.Ĭampaigns with Facebook ad objectives in the awareness stage likely won’t lead to sales directly. In the awareness stage, you’ll want to target people at the top of your funnel. I'll show you what each of the below Facebook campaign objectives are and how best to use them. To best ensure success, always make sure you're measuring the right metrics for your corresponding Facebook campaign objective.Depending on the objective, Facebook's algorithm will optimize differently to help you reach your goals.Each Facebook campaign objective fills a distinct role in a comprehensive Facebook ad strategy.
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